You need to be aware of certain factor anytime you want to select promotional items for your business. You need to think of many factors around the exercise, as well as the individual choices you have to make.
You have to get the purpose for the promotional items clearly understood before you proceed. This will be your guide on how you approach these promotional items and promotional giveaways. You need to be clear if you want to reach a huge number of people fast, or you need to reach a much smaller demographic.
A large population dictates that the business spends more on items that are more cost-effective and little on items that are pricier. You only go for pricier items when it is a smaller group you have in mind. Electronic items come to mind.
It is important that the selected items are relevant to the targeted audience and clients. While it is clear on paper, many businesses fail in practice. If it is a cleaning services business, for instance, it should have only items that speak of cleaning. This is how your clients will remember your brand name and have an automatic association with the name and service. It is sensible for an accounting firm to give away notepads, calculators, or other accounting related items.
You also have to select promotional items that are in season. It does not make sense to give away sunglasses in winter where there is no chance they will be worn. You could instead get the stainless steel tumblers, since they will use them to keep their drinks warm. Mugs, beanies, and blankets also go well with the winter season. When it comes to summer, sunglasses, coolers, and beach items will make the most sense.
You have to get items whose quality is of the highest order. People automatically associate the quality of the giveaway with the quality of your business. Cheap items mean the business is simply cheap. High quality means the business is great.
The chosen items need to also take a bit of wear and tear. It will also look bad if you get the items which are great to use, but can only last for a short while. The longer they are in good condition, the better.
You may be tempted to settle for the cheapest. This should not be the case, since price is not always the deciding factor. You will also not be sensible if you end up overspending. You on the other hand should not pick an item simply because it is the best price you could find. Look for a way to balance between price and quality.