The majority of adults worldwide can communicate via mobile phone text messages. This makes business sms marketing a unique approach that can reach an extensive audience within a very short time and with very impressive results. As long as your sms messaging is directed to willingly subscribed prospects, you can easily exploit it and yield remarkable lead-to-conversation rates.
Your marketing campaign should include sms tools for reasons such as:
It’s a Straightforward and Instantaneous Approach
SMS is among the most direct messaging channels you can find. If you send sms, you know whom it’s going to find and at what time provided their phone is on. Typically, sms takes not more than a second or two to reach the target’s phone, with an open rate of 97% 15 minutes after delivery. Essentially, sms promotions stand out for their high-quality leads. You may effectively use it to deliver some very time-barred messages to your current customers and prospects too.
You Can Use of Simple Shortcodes
You could leverage easy shortcodes as opposed to the usual phone numbers to shorten user responses while you build your prospects database. Since you want prospects to be the ones initiating this approach to engagement, you just provide the shortcode in your promotions, including via print media, ads, billboards, and even social media. This technique enables prospective customers to internalize your brand’s shortcode and keyword, making it easier for them to engage and respond.
It Supports Other Media
All channels that are the backbone of your marketing mix must support each other, sms included. The beautiful truth about sms stems from its ability to do great when applied independently and the easy with which it props other marketing approaches such as through social media and email promotions. For instance, you could send sms reminders to prospects so they can open electronic mail they received a couple of hours or days before. This may just be short follow up messaging asking customers if they’ve read your email. In this case, you’re reinforcing your email promotions with sms, which can improve email read rates by up to 30%.
SMS is a Great Consumer Survey Tool
SMS is an effective resource when you need to obtain customer feedback through surveys. About 31% of users targeted in sms surveys will respond, studies suggest. Their average response time is about 5 minutes. This means that you can use sms to learn a lot about your customers within a very short time.
You may start using sms marketing right now for a chance to interact directly with your customers. Seeing as over 90% of customers receiving your sms will read it, the potential for conversions is extremely high.