E-BUSINESS TO CUSTOMERS. Online business is transaction services carried out over an electric network. This kind of business is mostly based on the online transactions without physical contacts of the buyer and the seller. Technological development has seen to it that people do not need to move from one shop to another looking for goods and services. E-commerce has enable business transaction over the internet become more easily and convenient. The products are posted on the websites of the business for the potential customers to see and the make online orders and payments before the products are availed to them. The business transactions in the e-commerce are carried out in different forms. Business to business is a type of e-commerce where one type of business transact with another type of the business of the same kind or of a different kind. Business to customers is a form where business is carried out between one business and the final consumers. Where the transaction is done between two or more final consumers of a product is referred to as consumers to consumer. E-commerce trader deal with customers on a daily basis and is thus required to be customer focused. It therefore calls for proper strategies that will ensure that the customers are satisfied by ensuring that their needs are met in the best way possible. Customers being a key factor in an e-commerce business, quality customer’s service is a fundamental strategy. As the businesses are growing the customer service strategy should also be improved as well. Constant provision of excellent customer services should be ensured by studying the real experience of the customer. the business should ensure the customers that it has does not go away. Attraction of new customers to the business is more involving than maintaining the existing ones.The business can achieve this by being in constant contact with is existing customers by informing them of any changes or any new products that the business has. Collecting information that is beneficial to customers such as the products colors that are mostly preferred by the customers is an important activity in e-commerce. Well sourced data makes the customers to feel that their interest is being catered for by the business. Assuring customers that their money will be refunded in case of the default is also a major factor to consider in building trust in the mind of customers in e-commerce business. Necessary changes are made towards improving the business by conducting constant review of the customers feedback.Efficient e-commerce business is dependent on the quality of the services and the ease of getting the services. more profits will be realized when quality is upheld.