Recently, there are increasing number of consumers who prefer authenticity compared to the traditional advertising models. Because of this, consumers are depending on ratings, testimonials and reviews from brand users to ensure that what they’re buying for their money is a worth it purchase. In today’s time, the more your marketing efforts is becoming effective, the more it’s becoming harder. This is the reason why many people are turning into brand advocates and it makes sense.
Brands do have the ability of attracting as well as retaining customers for long period of time by just orienting their marketing approaches across different people. Influencer marketing is a concept to which the most powerful way to put your message upfront of the brand before the interested viewer is through trust.
For consumers, it is good to ask yourself if what product would you rather buy; the one recommended by your friend or something that you saw on a video ad. There are approximately 92 percent of consumers put their trust in given recommendations by others despite the fact of not seeing them in person. So don’t wonder why many other brands are beginning to implement this strategy to their marketing as it works effectively. If you want to increase your conversions, then this can go a long way, the best part is that it keeps growing.
The fact that around 88 percent of promoters are telling friends about certain brand that sponsor them and 72 percent share additional posts regarding their sponsors outside any agreement that’s in environment of contractual.
You’ve got to find social media experts who are willing to introduce your brand to their followers or fan base. You should never underestimate their power as these promoters have millions of followers and by just engaging their followers to your business can really give your business a voice or make more people learn about your presence.
On the other hand, businesses and brands as well should be careful with who they will pick as promoter, at the same time they assess how the message will be presented among their market. Otherwise, influencer marketing idea may just fail and beat the purpose of working with one. This is actually one of the reasons why genuine intent for doing influencer marketing is taken down. But one thing is for sure, influencer marketing is there and will always be whether you like it or not. Consider taking partnership with influencer marketers if you like your business to have a voice and be seen as an authority.